Let’s say you’re looking to improve your healthcare organization’s customer experience (CX). What’s your first move? If you’re like many executives, your gut instinct is probably to zero in on…
Visionary leaders generate ideas they believe will have a material impact on their business. They work hard to build the business case and presentation to land executive support and funding…
This is it. You’ve done the research, you’ve completed your customer journey map and created a digital prototype, and you’re finally done. Time to launch that digital experience and you’re…
When it comes to what consumers want from their healthcare companies, the facts aren’t all that surprising. But now we’ve got the data to back those desires up, along with…
A healthcare customer journey map may be completed, but its work is never really done. Like your healthcare customer personas themselves, journey maps are living documents you should refer back…
One of the major recent changes in telemedicine is that healthcare providers are actually being reimbursed for telemedicine services. Knowing this makes it a lot easier for providers to invest…
When embarking on a complex digital project in healthcare, it’s difficult to imagine the end product when you’re still on the starting line. That’s where prototyping shines. It reduces the…
Healthcare patients today have countless options to choose from. Payers and providers looking to build long term relationships with their consumers need to offer them a digital experience that’s a…
Complex problems require big solutions, and big solutions require bold ideas. A concern that we often hear from our clients is that their internal teams approach design incrementally. It can…
Healthcare digital projects are not standalone entities. They connect with other parts of the organization on technical, procedural, and communication levels. It’s easy to overlook these interdependencies when planning a…
A major challenge that many healthcare organizations struggle with is identifying and defining the specific problems that they’re trying to solve. Until you’ve done so, you’re going to have trouble…
Healthcare organizations hope to acquire long-term patients and customers. However, fierce competition in the industry today means patients and customers are increasingly likely to have short-term, transactional relationships with payers…
